MS Foam (hereinafter referred to as “we”) recognizes the importance of your personal information and is committed to protecting the security and privacy of your personal data. This Privacy Policy aims to clarify how we collect, use, store, disclose, and protect your personal information. It applies to all personal information you provide through interactions with us via channels including the official website msfoam.com, Google Ads contact forms, and offline business communications. Please read and understand this Policy carefully before using our products or services. If you have any questions, feel free to contact us using the information provided at the end of this document.
1. Scope of Application
1. This Policy applies to all personal information processing activities related to our business, including but not limited to information you provide when registering on the official website, submitting contact forms, inquiring about product information, requesting samples, participating in marketing activities, and signing cooperation agreements.
2. This Policy does not apply to the information processing rules of third-party platforms (such as Google Ads, cooperative logistics providers). We recommend that you carefully read the privacy policies of these third parties to protect your rights and interests.
2. Personal Information We Collect
To provide you with accurate foam material product solutions, sample services, and cooperation support, we collect necessary personal information based on business needs, including the following:
1. Core Business Information (Contact Form and Consultation Scenarios)
- Identity Identification Information: Such as your name and job title, used to establish effective communication with you and confirm the identity of the contact person.
- Company and Contact Information: Such as your company name, business email, and contact phone number, used to verify the company’s identity, deliver product quotations, solution descriptions, and cooperation matters. This is core essential information for B2B business communication.
- Requirement-Related Information: Such as the application scenarios for foam materials (automotive interiors, building insulation, etc.) and special requirements (specifications, flame retardant requirements, quantity, etc.) you provide, used to customize exclusive IXPE/IXPP foam solutions and prepare matching samples for you.
2. Website Usage-Related Information (Automatically Collected)
- Device and Access Information: When you visit msfoam.com, we may automatically collect information such as your device model, operating system, browser type, IP address, access time, and page browsing history through cookies or similar technologies. This information is used to optimize website performance, analyze user access habits, and enhance your browsing experience.
- Cookie Notice: You can disable cookies through browser settings, but this may affect the normal use of some website functions. For more information about cookies, you can contact us for detailed explanations.
3. Information from Other Scenarios
If you participate in our offline exhibitions, technical seminars, and other activities, we may collect your check-in information (name, company, contact information). If you consult us via email, phone, or other means, we will record the communication content to ensure the continuity of services.
3. Purposes and Methods of Using Personal Information
We strictly use your personal information in accordance with the principles of “legality, legitimacy, and necessity,” with specific purposes including:
- Providing Core Business Services: Generating product quotations, customizing IXPE/IXPP foam solutions, sending samples, and following up on cooperation intentions based on your needs to ensure efficient and accurate business communication.
- Optimizing Products and Services: Improving website functions, optimizing product performance (such as adjusting foam insulation parameters according to the needs of the construction industry), and enhancing customer service quality based on website access data and your feedback.
- Compliance and Security Assurance: Verifying user identity information to prevent risks such as false consultations and commercial fraud, and protecting the legitimate rights and interests of both parties.
- Necessary Information Transmission: With your consent, transmitting cooperation-related information (such as order requirements) to our cooperative parties in production, logistics, etc., to complete service delivery. However, we will require cooperative parties to strictly maintain confidentiality and only use the information for specified purposes.
We will not use your personal information beyond the scope of the above purposes. If we need to expand the scope of use due to business development, we will obtain your consent in advance through email, website announcements, and other methods.
4. Storage and Protection of Personal Information
1. Storage Methods and Periods
Your personal information will be stored on our secure servers and cooperative cloud service platforms (all in compliance with data security standards), with storage locations including servers within China and overseas servers that meet cross-border data transmission rules. The storage period will strictly adhere to the principle of “the shortest necessary period to achieve business purposes”:
- During business communication: Stored throughout the process to ensure the smooth progress of cooperation;
- After the end of cooperation: If there are no special legal requirements, your personal information will be deleted or anonymized within 3 years;
- If you submit a deletion request and it meets the conditions, we will complete the processing within 15 working days.
2. Security Protection Measures
We have established a sound information security management system and adopted multiple technical and management measures to ensure the security of your personal information:
- Technical Level: Adopting data encryption, access permission control, firewalls, intrusion detection, and other technologies to prevent information from being illegally obtained, tampered with, or leaked;
- Management Level: Clarifying information security responsibilities, conducting regular information security training for employees, only authorizing necessary personnel to access personal information, and signing confidentiality agreements;
- Emergency Handling: Formulating emergency plans for personal information security incidents. In the event of information leakage or other incidents, we will immediately initiate an emergency response and notify you through reasonable means within 72 hours.
5. Sharing and Disclosure of Personal Information
We value your information privacy and will not arbitrarily share, sell, or rent your personal information. We only disclose or share it in the following legal scenarios:
- With Your Explicit Consent: For example, if you authorize us to transmit information to designated third-party cooperative parties (such as your upstream and downstream suppliers).
- Necessary for Business and Service Delivery: Sharing information with cooperative parties that provide us with technical support, logistics and distribution, and other services (such as website operation and maintenance service providers, sample courier companies). However, we will require them to strictly abide by confidentiality obligations and only use the information for specified service purposes.
- Legal Compliance Requirements: Disclosing your personal information when required by laws and regulations, judicial organs, or administrative supervision departments, or to safeguard public interests, our own legitimate rights and interests, or the legitimate rights and interests of others.
6. Your Rights
In accordance with relevant laws and regulations, you enjoy the following rights regarding your personal information, and we will provide you with convenient channels to exercise these rights:
- Right to Query and Correct: You can query and correct your personal information at any time through the contact form or the contact information at the end of this Policy. We will verify your identity and complete the processing within 5 working days.
- Right to Delete: If your personal information is no longer needed for business purposes, or if you believe we have violated relevant regulations in collecting and using your information, you can request us to delete your personal information. We will review the request and complete the deletion or anonymization processing within 15 working days.
- Right to Withdraw Consent: For personal information used with your consent, you can withdraw your consent at any time (except for scenarios where consent withdrawal affects the performance of legal obligations). After withdrawal, we will no longer use the relevant information, but this will not affect the validity of information use based on your prior consent.
- Right to File a Complaint: If you believe that our processing of your personal information violates your privacy rights, you can file a complaint with us or relevant regulatory authorities.
7. Policy Updates
We will update this Privacy Policy in a timely manner in accordance with changes in laws and regulations, business development, and technological progress. The updated Policy will be published on the official website msfoam.com with a revised effective date. If the update involves major changes (such as adjustments to the scope of personal information collected or changes in the purpose of use), we will notify you through prominent positions on the website, email, or other means 30 days in advance. Your continued use of our products or services after the Policy is updated will be deemed as your acceptance of the revised Policy.
8. Contact Us
If you have any questions, suggestions, or requests regarding this Privacy Policy or the processing of your personal information, please contact us through the following channels:
- Business Email: info@msfoam.com
MS Foam Co., Ltd.
November 23, 2025




